One of the most trusted approaches in start-up marketing is to have your customers advocate your brand. Can the same approach bring similar results when an Angel Investor advocates your startup and pitches with you to other Investors? Yes, you are right. It can fast-track your funding round, build trust and do wonders. And that is why it is the key agenda of LetsIgnite, India’s biggest Angel conference.
Here are the TOP 3 reasons, why pitching with an Angel is a great idea:
1. Builds Credibility for your Startup
Angel Investors come with experience, expertise and connects. Their track record is often impressive. When an Angel pitches with you, it adds immense credibility into your funding round. You can equate it to having a high-quality endorsement on LinkedIn or 1000 retweets to your last opinion on #freebasics, just more professional.
2. Your very own Champion
Angel Investors invests in businesses because of multiple reasons, one of the key reason being – able to play the role of a Pseudo Entrepreneur, where they actively want to help you, build your business. An Angel that backs you, becomes the champion of your startup in the Investor community, promoting and up-talking you where it matters the most. Apart from that, they also ensure that you don’t face major roadblocks due to delayed funds.
Behind the scene, they also prepare you to pitch to other investors and and walk with you through the the due diligence processes.
3. Unlocked New Opportunities
The angel investor who validates your startup and present it to others (lead investor) will not hold you in isolation. You will get opportunities to connect with their network and find prospective clients and more investors amongst them.
With lead investor on your side you will realize that because they know and understand your business, their experience can guide you well exactly in the places that you need to buck up. You end up finding not just funds but a great mentor for your startup and yourself